Increase Conversions on Your Drupal Website

Combining UX and Direct Marketing Best Practices to Drive Your Visitors to Take Action

<p dir="ltr"><span>Drupal offers many tools for generating leads and driving conversions - from the default user registration screen to contributed modules like Webforms and Commerce. But, out of the box, most of these modules are not setup for developing landing pages that drive high levels of conversion. </span></p>
<p dir="ltr"><span>When a potential or existing customer or supporter visits your landing page - such as a signup form or product page - you have less than 10 seconds to get them to take action. Poorly designed landing pages can lose your company or organization hundreds, if not thousands, of dollars and leads. In this session, you will learn some &nbsp;user experience and direct marketing best practices that will help you significantly increase the number of site visitors taking action on your email signup, product, or user registration pages.</span></p>
<p dir="ltr"><span>This session will teach you:</span></p>
<ul>
<li dir="ltr">
<p dir="ltr"><span>What modules are essential for you to properly build, test and optimize landing pages in Drupal</span></p>
</li>
<li dir="ltr">
<p dir="ltr"><span>Best practices for designing landing pages that will increase your conversion rates</span></p>
</li>
<li dir="ltr">
<p dir="ltr"><span>How to analyze user behavior on your landing pages</span></p>
</li>
<li dir="ltr">
<p dir="ltr"><span>Tools you can use for optimizing your existing landing pages</span></p>
</li>
</ul>

Status: 
Unprocessed
Experience level: 
All Levels
Session Type: 
Presentation

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