An Integrated Approach Towards Migrating a Mature Non-profit Site

Austim Speaks Case Study

Using various Web metrics and other third party tools, this talk is for Webmasters and business stakeholders in determining key points for migrating a mature Web site. In this talk, I candidly discuss the decision framework we use to improve our site traffic. You will see real statistics from our site and how those are used to inform our decisions.

This framework called OODA allows a nonprofit to understands its "place" in its market segment and then informs its strategy going forward. Your retheming should also take into account a plethora of third party analytics:

  • Google Analytics module (and why we still use the old version of the GA tag and not the new Universal Analytics one)
  • Quantcast
  • Chartbeat
  • New Relic
  • Visual Website Optimizer
  • BuiltWith
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